Demonstrate Enhanced Self Awerness, Interpersonal and Self-Managment Essay

Show Enhanced Self Awerness, Interpersonal and Self-Managment Skills When Establishing and Maintaining Professional and T - Essay Example Before end, the understudy will ponder his/her own abilities and feature one activity point for every that will profit you in keeping up proficient and restorative relationship. Writing Review The way toward building up a solid medical caretaker tolerant relationship could result from a consistent or normal transaction or secretive arrangement between the attendant and the patients until the two players can arrive at a shared and fulfilling relationship (Morse, 1991). Contingent upon the time spent between the medical attendants and the patients, medical attendants are relied upon to construct trust and meet the individual needs of every patient. As indicated by Morse (1991), medical attendants who are not willing or neglected to concede to the patients would cut off up shaping a one-sided association as opposed to a medical attendant patient relationship. ... Caring is the focal power when creating medical attendant patient relationship that expects to ensure the patient’s nobility (Kozier et al., 2004, p. 72; Astedt-Kurki et al., 2007). Along these lines, creating trust between the medical caretaker and the patient is significant (Yamashita and Mound, 2005). For medical attendants to have the option to effectively play out the seven nursing jobs (for example the more interesting job, asset job, showing job, guiding job, proxy job, position of authority, and specialized master job) in thinking about the patients, Peplau underscores the requirement for medical attendants to impart and be a decent audience to the patient (Courey et al., 2008). For instance, by tuning in to the particular needs and individual encounters of the patients, the medical attendants will have the option to have a superior comprehension on how they ought to give mindful and treatment to the patients without causing any pointless inner clash between the two ga therings included (Di Joseph and Cavendish, 2005). Relational abilities can influence the achievement or disappointment of a medical caretaker persistent relationship. Along these lines, medical attendants ought to know about their selections of words, sentence structure, and manner of speaking (Kozier et al., 2004, p. 427). Much of the time, patients who are genuinely glad and happy with the improvement of attendant patient relationship are increasingly open in uncovering their feelings with the medical caretakers (Astedt-Kurki et al., 2007). When the patient can impart his own encounters to the medical attendants, the medical attendants will have greater chance to speak with the patients and have the option to give them the solace they should have the option to adapt to their wellbeing status. As a feature of fortifying the connection between the medical caretakers and patients, Tveiten and Severinsson (2006) uncovered that a

The Resistance to Change Essay -- Case Study

Recall the main day of any class one was permitted to pick their preferred seating. The subsequent day, everybody chooses to sit in a similar seating as the earlier day. The third day tags along and as one strolls into the homeroom, one notification that somebody is sitting in their seat. The vibe of being rattled takes over alongside being awkward for the rest of the day. The accompanying inquiries at that point emerge: â€Å"why does this wonder occur?† Yukl states â€Å"Resistance to change is a typical marvel for people and associations (Yuki, 285).† Let’s now turn our consideration at the contextual analysis that was introduced by Almah J. Joseph â€Å"Dilemma at the Public Service Department.† Being put into a high political office or in any administration position can be hard to change into when it is another association they are entering. The new pioneer set in office as of now contains another point of view regarding how the association ought to b e run. Then again, the workers that are as of now in the association have the social point of view that was set upon them through their past pioneer. Like the seating marvel that was recently depicted, there will be protection from change, and as an innovator in an association, they should figure out how to roll out this improvement happen. Designated just because as magistrate of the Public Service Department, Alex is confronted with the quandary of endeavoring to fixed, what is by all accounts a degenerate Department. In Grover Starling’s book, â€Å"Managing the Public Sector,† he depicts a couple â€Å"pitfalls of open part arranging in which Alex is by all accounts working on (Starling, 227). These traps incorporate under arranging, attempting to do excessively, and overlooking unintended results. First ... ...al point of view to console that individuals inside and remotely are being taken consideration assuming reasonably. Tolerance for this situation would have been useful and permitted him over a day to plan for how he could have handled the issue. Rather than handling each of the three cases, he could have gone with an increasingly sensible methodology of taking care of the circumstance. Each case in turn would have been more perfect than handling them all at one. All things considered, Alex committed a few errors however his activities were for the correct reasons. Works Cited Joseph, A., M. â€Å"The Dilemma at the Public Service Department† in Public Performance and Management Review, Vol. 24, No. 3, March 2001, pp. 285-287 Starling, G. (2010). Dealing with the open area. (ninth ed.). Boston, MA: Wadsworth Pub Co. Yukl, Gary. 2006. Initiative in Organizations, sixth release. Upper Saddle River, NJ: Pearson Prentice Hall, Chapter 10.

WMDA Free Essays

WMDA case study The engineering house, West Midlands Designers and Architects Ltd. ( WMDA ) , was a benefit making and effective concern three mature ages age. An intently sew bunch fabricated a well disposed and amicability climate under the course of Russell Quinn. We will compose a custom paper test on WMDA or on the other hand any comparative subject just for you Request Now There are 10 staff working for this plan and design house. Nonetheless, the market crumbled and financial framework is on fresh downswing. WMDA has less work to oversee. Under this condition, the foreman chooses to happen an adequate and only technique to lay-off four staff all together that the house can proceed to toward the end in this competitory market. There are four potential strategies to hold choose making, in any case, which way can be a fair assurance and how to make up one’s psyche who might be abundance will be broke down and clarified beneath. Russell Quinn has thought about four potential techniques: Last in †first out ( LIFO ) ; Voluntary excess ; Selection on goodness ; Peer decision included. Each coin has different sides, these four strategies other than have their ain quality and falling flat. Above all else, LIFO is the most effortless, least difficult, customary strategy. Moreover, a consistent and long history organization ought to require some talented and brimming with new musings youthful representative, non all old and experience worker to pull off the house. On differentiate, the first year recruit went to the house in a brief period, along these lines, the house has input less cash and planning on them. For outline, Paul is a no experience fresher in the organization and have non made some worth or significant part for the organization. Despite the fact that the house may blow select and commercial cash spent before, it is the best way to rescue cash than lay-off an encounter work staying in the house for a few mature ages. Be that as it may, the house other than need to check whether makes the most youthful fashioners repetitive, they may see the house has age partiality. Another technique is Voluntary repetition. Workers own the conclusion that they reserve the privilege to take, non oblige to go forward, moreover, they think the house regard them in this pick. Henceforth, this technique can relinquish concern and dread of the other representative. Notwithstanding, this may non be a decent technique. To start with, it is non just completely. The organization typically has a foreordained program who will be laid off with the goal that the top course will utilize some strategy to constrain some staff, for example, discussion, finding and apply power per unit territory, and so on. Also, to a limited degree, it might be an endeavor for the organization. Once in a while the house will lose some heavenly staff or some you need to go forward bum. In looking at, Selection on prudence is considerably more just. Each house needs to hold sublime open introduction and worth staff who has the capacity to pass on advantage to the enterprise. Be that as it may, simply to recognize one staff ‘s result can non judge it is prevalent or non. Working method might be significant, for delineation, new representatives have less possibility and clasp to make esteem and remarkable plan, we can just pass judgment on them orchestrating to working methodology. Last, Peer decision is non extremely utile. Despite the fact that the conveying and worry among representatives are obviously superior to executive to worker, accordingly, to certain evaluations, equivalent appraisal has important notice. Nonetheless, under this condition, staff may all longing the house to use another strategy ( slice wage, get away, work rotating movement, and so forth ) than make staff repetitive. Besides, affection might be the point at which they submit names. As what has been broke down above, only to do utilization of one technique is non just and absurd. Coordinated assault ought to be a suitable way. For all intents and purposes, the house should hold known its equitable, since a long time ago run improvement mark great and travel over each thing ( hypertext move convention:/uk.askmen.com/cash/career_200/248_how-to-lay-off-employees.html, got to on Dec 20 2009 ) , open introduction appraisal is a significant and most utile technique to mensurate staff, equivalent evaluation other than can be important notice to pass judgment on staff ‘ commitment.. A few people may non be abandon if their end are non equivalent to the contribution of the house. For outline, Henry needs the organization to enhance into new nations, the house is at low tide that there is non sufficient cash to place in another worry, which ne’er has contributed previously. Moreover, Hiroshi wishes Nipponese organizations to set up in Britain, yet the monetary situation is non permit. In choice, the organization is disinclined to lay-off representative. Thus, ne’er make an assurance before exacting consultation. Fitting to the house ‘s money related status and corporate contribution to do a since a long time ago run point, so remain staff who can help organization to win the contention. I suggest that the house ought to do out a hypothetical record for improvement in future and speak with all representative in the organization regularly. It can help ensure against staff nervousness and dodge staff work jumping. Prize prevalent originators other than be a decent way to advance and back up the rest of them as an outcome of resolve and soundness improvement. On the opposite side, the house should regard and back up the staff repetitive. Suggestion note and neighborly greeting other than can be a decent way to comfort. ( hypertext move convention:/www.chinahrd.net/ZHI_SK/jt_page.asp? articleid=178823, got to on Dec 2 2009 ) Reference A ; # 65292 ; 1, ZhiZhong Chen, Face Layoff Employee Correctly ( 2009 ) , hypertext move convention:/www.chinahrd.net/ZHI_SK/jt_page.asp? articleid=178823 A ; # 65292 ; got to on Dec 2 2009 2, Dimitri A.C. Ly, hypertext move convention:/uk.askmen.com/cash/career_200/248_how-to-lay-off-employees.html, got to on Dec 20 2009 The most effective method to refer to WMDA, Essay models

Rising from Recession Market Strategies of Cisco Systems - Free Essay Example

Cisco Systems, Inc. is an American-based multinational company that designs and sells consumer electronics, networking and communications technology and services. Headquartered in California, Cisco has more than 65,000 employees and annual revenue of US$40 billion as of 2010. Cisco is one of the worlds biggest technological companies (Bloomberg 2010). This assignment examines the strategies adopted by Cisco to tackle recession in the US markets during the years 2008-2009. During the recession of 2001, Cisco was caught unaware of what John Chambers called the 100 year flood leading to the write down of inventory worth US$2.2 billion. The company reported a loss of US$2.69 billion. The dot-com bubble was a stock market bubble which burst in 2001. It was fuelled by the rise of Internet sites and the tech industry in general. Many companies folded and those that survived learnt valuable lessons. Investors lost astronomical sums of money on the dot-com bubble. Several factors combined to cause the dot-com bubble. Low interest rates, the jump in internet-users were seen by most companies, potential customers-this resulted in numerous start-ups. These companies came to be referred to as dot-coms, after the .com in many web addresses. (WiseGeeks 2010) Many of these companies engaged in unusual and daring business practices with no sustainable business model, all they were hoping to achieve was a bigger slice of a pie; equating bigger pie to bigger consumer base therefore believing profits will follow. Unfortunately for many companies and investors, the growth of the tech sector proved to be illusory. A decline in business spending (due to a hike in interest rates) combined with market correction to deal a serious financial blow to many dot-coms, and tech companies began to fold, one by one. (Wise geeks 2010) Cisco, as mentioned, wasnt spared either. Let us now examine what Cisco could have done, couldnt have seen and/or shouldnt have done, not only did Cisco serve as a plumber to the tech-world, it was a beacon of inspiration for organization leadership and management. CISCOS Environment Ciscos customer base was not concentrated in any one industry; Ciscos customers fell into one of four categories: Enterprise: Large organizations with 500 and more staff requiring complex networking needs across multiple computer systems. Clientele include corporations, government agencies, utilities, and educational institutions. Service Providers: Organizations providing data, voice, and video communication services to businesses and consumers. Small/Medium-Sized Businesses: Businesses with fewer than 500 employees and a need for internal networks for itself and for its business partners connected to the Internet. These customers were generally limited in their resources, as such Cisco designed and built easy to use and install systems at affordable prices. Consumers: Individuals with a need for networking devices and services to connect themselves to the Internet from within their homes. During the time of the dot-com, Cisco Systems was a decentralized company organized around 3 lines of business. Each focusing on a customer segment as shown above, for the easy communication we will group small/medium-sized businesses and consumers under one LOB. Each LOB produced customized products for that segments needs this generated enormous growth during the dot-com years. As we know that came to an abrupt end in 2001, Cisco was forced to lay off 18% of its work force and incurred losses amounting to $2.69 billlion. Cisco did survive unlike many other companies, what it then did was make a series of organizational changes that continue to this day. It centralized functions from each of its LOBs so that heads of each division reported to the CEO rather than the presidents of the three LOBs. Customer focus was maintained by, creating three cross-functional business councils, each responsible for one of the customer segments. A functional head chaired each council, leading both a function and business council. (Kilman 1985) This s tructure is a type of matrix organization called the two-hat model. Cisco used this functional structure to create an appropriate cost basis for the downturn, as functional organizations drop costs in two ways. First, by consolidating engineers into specialist groups, the company minimizes the number of engineers needed, the engineers are placed in a pool where they can be shared across lines. For example, under the old LOB organization, each LOB might have required two-thirds of a sound engineer. Resulting in Cisco hiring three engineers, one for each LOB. Under a centralized concept, the sound engineering group hires just two sound engineers and works them across the product lines, allowing fewer people to do a given volume of work. Secondly, functional organizations reduce costs by decreasing duplication and standardizing product and process designs. When revenue is growing and margins are high, redundancy is a small price to pay but when revenue drops and margins shrink, d uplication is a good process to do away with. In the early 2000s, Cisco wasnt able to keep up with the demand for its products and some of its customers were looking elsewhere and those that did wait had to wait up to 15weeks, as Cisco suppliers could not keep up with the high demand, Cisco pushed manufactures and suppliers to stock up on inventory, committing itself to buying stock before having even sold them-This proved fatal when the recession came, leaving Cisco with huge inventories. At Cisco, duplication was reduced by centralizing the engineers and combining them into common groups. This standardization achieves economies in having one design instead of three. Manufacturing gets volume in producing one high-volume product rather than three low-volume products; procurement gets volume discounts on fewer but common components. (Porters Value Chain Competitive Advantage: Creating and Sustaining Superior Performance 1985) Logistics reduces total inventories with one lar ge stock, rather than three smaller stocks. Similar savings can also be achieved in other functions as the number of transactions and processes are reduced. (Porters Value Chain) In this way, Cisco responded to the downturn by reorganizing, seeing as functional organizations increase efficiency, lower costs all while minimizing the number of people needed without compromising on quality. They worked smarter in achieving better results. The Cisco cost structure clearly benefited from the reorganization. But Cisco also made sure not to standardize to such an extent that the end-user experience suffered. Focus on the Customer Many companies achieve balance over time between standardizing, cost reduction, customizing and customer satisfaction. Restructuring can waste energy, result in winners and losers, and cause top talent to leave. Fortunately, Cisco did not walk this path and instead simultaneously organized around customer segments and functions, counterbalancing the biases of a functional structure, Cisco added cross-function business councils for each customer segment. These councils supported their respective customer segments. The same people who had positions of power in the functional structure staffed the councils, so when the engineers proposed standardizing a product, the salespeople who were representing customer segments had a debate to contest the engineers. (KastRosenzweig 1972), Cisco adopted an open system where feedback was viewed positively. However, not all product differences are duplications, as some are required by customers. For example, large organizations would ha ve required more faster servers and products as opposed to smaller business whom neither had the need or want, so there were times when sales needs conflicted with product standards. Cisco understood that it was important for them to get close to their customers, as it would help them know if recession had impacted their revenues and profits. Cisco worked closely with its customers to expand its technology and business relationship. Cisco and its partners formed strategic alliances a co-operative partnership for mutual advantage. (MillerDess 1996; YoshinoRangan 1995) Open Communication Cisco made much of its corporate information available to its employees and shared relevant information with suppliers and customers. They shared much more information than anyone thought was prudent. Cisco gave the employees themselves all the information. In a lot of companies, information is power. At Cisco, information is empowerment. Technology clearly plays a big role in doing this. The IT infrastructure was both sophisticated and integrated across the company, Cisco opened up the the infrastructure to both its clients and suppliers. There were business rules codified in the IT infrastructure that described who got access to what information. For instance, all Cisco employees had access to key information such as customer satisfaction, overall revenue, and total costs, while more differentiated information was restricted. Customers only had access to product information such as how to configure a router, and suppliers were given access only to the s ales data necessary for planning their inventory. (Quantitative Management Viewpoint, Management Information Systems Pg .56) For the most part, however, Cisco gave out more rather than less information. Making information available created opportunities for communication. For example, the employee directory made all employee information available from the CEO to the newly employed, all contacts and organizational information was available. This allowed Cisco employees to contact anyone in the company without having to go through a chain of command. Empowerment Ciscos employees had great latitude in doing their jobs. The goal of the IT is to empower the employee to give them freedom of space, scope and access to all kinds of information. (Herzberg 1966) Cisco employees were expected to take initiative. For instance, customer satisfaction was taken quite seriously. Employees are empowered to do right by Cisco and the customer. They are given full autonomy to make decisions that are customer centric and are measured on the impact we have had on them. (Richard HackmanGreg Oldham 1980) Quality Team HUMAN RESORCE Cisco planned on hiring the top 10% of the employees that they interviewed and release the bottom 5% annually. Cisco employees were brilliantly driven people. Cisco not only put effort into hiring good people, but also spent time and resources training them. Cisco had complete and thorough orientation-programmes, specialized training for departments like sales, and ongoing training for all employees. A Cisco employee, on average, attended six training classes a year, a third of which were web-based. The meticulous selection process and the investment in training that were offered were practices that differed from those in other companies. (Scientific Management Taylor 1985) Integrity When asked about the principles that underpinned many of Ciscos policies, employees often mentioned trust. Empowerment, communication, innovation and risk taking are clearly all big parts of our culture. StevensonGumpert (1985) entrepreneurial characteristics. How much trust to give to employees was a topic of discussion early in Ciscos history. They decided from the get go that if we trusted our employees, we were not going to create policies for the bottom .2% of the employees instead were going to create guidelines for managers to do the right thing, the reinforcement theory has an important implication for management in achieving organizational objectives. (VillerHartman 1991) Cisco was prepared to provide the context in which one makes the right decision by influencing certain parameters. Once hired as an employee, Cisco trusts that the individual has not joined this company in order to steal and that the employee as an individual has the companys best interest and th at the individual will attempt to make the best decision possible given all the supporting information. (Mcgregor 1964, Theory Y) The decision to trust employees laid the basis for relationships, trust worked between managers and their employees. Employees were thought to think that everyone was supporting each other working towards that one same goal. Managers had to make sure that they were providing employees with the right information, the right support bearing in mind not to stifle room for execution and free play. Employees had to believe that their managers were just and fair, that proper transparent systems of job allocation and promotions were in place. POLITICAL Cisco was also actively pursuing federal government related business in the area of cyber security and cooperation between public and private sectors. The company appointed former white house cyber security advisor Melissa Hatway as a consultant to liaison with the government authorities. She helped the company identify the product line that could be useful to the government. (Favorability influence Kotter1979; Harcourt2003 Political activity management pg.91) FINAL ACT Cisco came out of the 2001 recession stronger, leaner and more agile. All its policies are working well and are considered to be works in progress, Cisco continually seeks to improve and adapt. By the time Cisco faced the recession of 2008, it had built up its strategic alliances, based on the collaboration model. Councils and boards were in place -councils looked at US$10 billion opportunities and boards took care of US$1billion opportunities, during which Cisco was able to invest on other companies, for example WebEx Communications Inc to support its Telepresence project. (Bloomberg 2008) As an example during the recession Cisco focused on existing clients and noticed their need for infrastructure upgrades on many of the existing platforms-as the world processes so much more data, existing platforms suffered from wear and tear and overall inability in supporting its businesses. Cisco predicts that by year 2013 infrastructure upgrading was likely to reach US$50 billion. (CISCO 2001) It is in my expert opinion that Ciscos model is an inspiration to other organizations, Cisco bounced back from recession stronger, leaner and meaner (series of acquisitions). Naturally every model adopted by any one organization is a continual work in progress, however when aided by such open systems, it has the ability to access itself and quickly make adjustments-whenever they may arise or suddenly come. Cisco focused itself around its customers (externally), they listened to their needs and wants, they engaged them thoroughly, they designed forums within the functional groups to hash out differences in product design-the customers had a voice within the scheme of things, their feedback was seriously considered. Internal to Cisco they created strategies facilitating open communication, staff empowerment and their human resource is managed effectively, efficiently and fairly as possible. Cisco aspires to hire the right staff for the company-forward thinking and highly motivated individuals. Cisco then believes in providing them with the right tools to upgrade and keep on top of their field, Cisco does not adopt a punitive form of management, they believe that they have hired the right person for the job Cisco empowers, places faith and allows the person to have a real go at the task at hand What Cisco aims to achieve is what I like to believe a hybrid system. The term hybrid was originally coined by Peter Keen in the mid 1980s, but received its most precise and most quoted definition by Michael Earl:A person with strong technical skills and adequate bus iness knowledge or vice versa . hybrids are people with technical skills able to work in user areas doing a line job, but adept at developing and implementing IT application ideas (Peter Keen 1980) Cisco is a company for the future-it seems well aware of this and it knows how to get there as seen above. The importance placed on training, open communication internally and on their environments (mega and task), human resource- and the need for continuous awareness, systems are in place to keep them in check. How the future may unfold, will there be a double dip? Will there be a global meltdown? No one can fully predict apart from watching and listening closely for the signs (stock market, key interest rates, etc). Cisco is doing what it can and must do, it has thoroughly engaged its clients and customers, it created a highly synergized working environment where their staff are empowered and entrusted in making the best decision for the future of the company. They are investing i n technologies and technological companies that are future oriented they are placing themselves in the future today. They are building a Cisco future for the world. A Cisco you and I inevitably will need and want. References and Suggested Readings Cisco: Strategy is Recession Proof, Reuters, January 08, 2008. Dr. Jay R. Galbraith:How to manage in a Down Turn, www.cedma-europe.org, August 2009 DotCom Bubble, www.wisegeeks, August 2010 Ellen McGirt, How Ciscos CEO John Chambers is turning the Tech Giant Socialist, www.fastcompany.com,November 25,2008 Ciscos CEO On How To Weather The Downturn, www.fastcompany.com,December 01,2008 At Cisco, Downturn Screams Long-Term Opportunity, www.businessweek.com,March12,2009 Stephen Lawson, Ciscos Chambers Sees Hope After Recession,www.pcworld.about.com,May18,2009 Andy Greenberg,Cisco Preps for Recover,www.forbes.com,November02,2009. Reshaping Cisco, The World According To Chambers,www,economist.com,August27,2009 https://investor.cisco.com https://newsroom.cisco.com www.cisco.com www.bloomberg.com

Corruption And Corruption Of The Public Sector - 1530 Words

Bribery and corruption in the public sector, is endemic and unavoidable in all societies 1 The supportive reasons of unavoidable bribery and corruption Bribery and corruption in the public sector have been investigated by government for many years, while such hidden bribery and corruption are the behaviour that members working in the public sector indiscriminately take actions. Bribery and corruption are due to members’ heart swell and unsound personality so as to break the public welfare nature (Tackett, 2010). The situation of bribery and corruption is severe and penetrated with different public sectors such as state administration and judiciary (Cepiku, 2004). Furthermore, its effect even gradually covers medical and educational areas. The reasons why its effect can influence the public sector are that economic, political and thoughtful factors (Anderson and Tverdova, 2003). It is understood that economic factor stimulates the corruption and bribery, because individuals tend to obtain the benefits. They will take full advantage of their own powers to obtain similar benefits. With the social development, more people involve economic activities, and their different responsibilities may cause non-standard and opaque bribery and corruption. Political factor may be another important reason attributing to the situation of bribery and corruption. Absolute power may lead to absolute corruption (Overbeck and Park, 2001). 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Importance of Stakeholders-Free-Samplesâ€Myassignementhelp.com

Question: Discuss about the Importance of stakeholders for every Organisation. Answer: Introduction Literature review is the section which provides a direction to the researcher to formulate the actual research. In this section of the research various studies which were performed earlier on the research topic will be analysed and reviewed. Literature review is the section of the research in which theoretical aspects of the research topics are being provided. Purpose of developing the literature review is to avail the theoretical information related with the research topic so that target users could develop better set of understanding with the selected topic. The report developed by the researcher will use secondary sources of data collection in which data will be collected from books available in the nearby library, various journals, articles and literatures developed by the authors on the selected topic as well as on the related topics and for mass information internet is used by the researcher in which Google Scholar will be used to collect data from all the updated researches. Discussion People who are either directly or indirectly attached with the processes of the business and get impacted with each and every aspects of the business are known as the stakeholders of the company (Wan Yusoff et al., 2017). There are various numbers of people who remain attached with the organisation and get affected with every single activity of it these people are known as the stakeholders of the company. Normally organisations prefer to make the bifurcation on the basis of two variables which are internal stakeholders and external stakeholders (Ursula Huws, 2016). Stakeholder's Theory (Solmon, Agam and Priagula, 2007) Internal Stakeholders Internal stakeholders are the people who work in the internal environment of the company and helps in managing all the work according to the requirements of the business. Employees: Employees are the stakeholders who remains attached with the company. Employees play a very vital role in managing the internal work process of the company. Employee helps in processing the work and helps in delivering quality services to the market in which it is working. There are certain set of needs and requirements that are attached with the employees working at the workplace. Employee needs that they should get proper set of infrastructure and remuneration so that they could manage their life (Saleh and Khine, 2012). Managers: Managers are another internal stakeholders attached with the company. Managers have the responsibility to manage the people and help them to remain motivated at the workplace to work. There are various requirements of the managers which are required to be fulfilled by the organisation. It is important that manager should be facilitated with all the required facilities with the effect of which he could perform his duties in an effective way. Owners: Owners are the stakeholders who run the business and they prefer to manage the work of the organisation. It is necessary or the owner of the company that he should take care of all the employees, serve equality and provide opportunity to all the people working at the workplace. In return it is necessary that organisation should help owner to grow and develop so that he could manage to work effectively and could ensure to provide better as well as effective set of services to the target population (Rajablu et al., 2017). External Stakeholders External stakeholders are the stakeholders who get affected with the output of the business and remain available in the external environment of the company. Government: Government is the main external stakeholder which is attached with each and every single business whether it is a big business or a small one. There are various set of policies and procedures which are developed by the government. So it becomes necessary that the government should follow all set of rules and regulations prepared by the government and pay all relevant set of taxes to the same. Customers: Customers are other stakeholders who remain attached with the company and each and every process of the company has a direct impact on the actions of the customers. It is required that company should provide relevant set of support to the customers and provide them proper as well as quality products and services (Pater and van Lierop, 2016). According to Mark S. Reed customers are the one for whom a company works and they are the only people who helps in the growth of the business. Society: Society is also a part of the external stakeholders of the company. According to Stakeholders Participation for environmental management: A Literature review it is required that the organisation should work towards the society and also towards the environmental sustainability aspects (Lee and Chen, 2011). It is necessary that organisation should ensure that it should focus on the requirements of the society and help it to grow and develop. Spreading sustainability should be the objective of the organisation so that the external environment could grow and could ensure to remain developed. Stakeholders Analysis According to the stakeholders analysis matrix it is required that all the stakeholders should be analysed properly and company should try to meet the needs and wants of the stakeholders according to the matrix. There are four sections on the basis of which stakeholders of the company are being analysed (Haris, 2016). These four sections are Meet their needs, Key Players, least important and show consideration. (Fr?czkiewicz-Wronka et al., 2011) There are certain set of stakeholders who are really very important for the organisation, these stakeholders are kept in the meet their need section of the stakeholders list, there are certain key players who plays a very vital role for the organisation, these key players helps in the processing of the business, there are certain stakeholders for whom it is required that the company should show its consideration and provide proper set of support. These are the stakeholders for whom company develops the strategies with the help of which they could sustain. These are the stakeholders who need the support of the company and it becomes the responsibility of the organisation to avail proper as well as relevant set of support(Dale, 2016). Least important is another section in which stakeholders are kept by the organisation for which support system is being developed by the company. Company has the responsibility to manage all set of stakeholders in the same manner it also has the responsibility to manage the stakeholders who are least important to it (Chhabra, 2007). Hence, with the help of the stakeholders analysis it could be understand that every type of stakeholder is equally important for the organizations but the difference occurs with the priorities of the company. There are certain set of stakeholders which are really important for the organization on the other hand there are certain set of stakeholders who the company is required to show the consideration. But it becomes the responsibility of the company to support every single stakeholder so that company could remain in the field and could ensure to provide proper support system for the people who are attached with it (Bridoux and Stoelhorst, 2013). Conclusion With the help of the review of the literature it could be analysed that stakeholders plays a very vital role for every organisation. It is required that organisations should remain indulged in the practices with the help of which proper support could be provided to the stakeholders. Stakeholders theory and stakeholders analysis are the important aspects which provides an appropriate set of support to the organisation. These are the aspects which provide a proper set of direction to the companies and helps in the decision making aspects. Analysis of the stakeholders helps in bifurcating the stakeholders according to the requirements and priorities. Prioritizing is one of the most important aspects attached with every organisation as it helps in availing the direction with the effect of which company will be able to process the work effectively. Hence, this report has provided a direction and set path to the organisations with the effect of which support will be availed to the stakehol ders and they will be helped to move on the path of success as well as sustainability. References Bridoux, F. and Stoelhorst, J. (2013). Microfoundations for stakeholder theory: Managing stakeholders with heterogeneous motives.Strategic Management Journal, 35(1), pp.107-125. Chhabra, D. (2007). Analyzing Stakeholders' Perceptions of Sports Tourism.Tourism Analysis, 12(3), pp.213-219. Dale, O. (2016). Ethical issues and stakeholders matter.Addiction, 111(4), pp.587-589. Fr?czkiewicz-Wronka, A., Dyaczy?ska, K., Szymaniec, K. and Kotowski, P. (2011). The Impact And Importance Of Stakeholders Of The Health Units To The Managerial Decision-Making Process.Economics Sociology, 4(1a), pp.148-165. Haris, I. (2016). Capacity Building Activities for Educational Stakeholders for Improving the Quality of Education.unibulletin, 5(1-2), pp.26-37. Lee, C. and Chen, L. (2011). Who are the resident stakeholders in a flood project? A spatial analysis of resident stakeholders.Natural Hazards, 59(1), pp.107-128. Pater, A. and van Lierop, K. (2016). Sense and sensitivity: the roles of organisation and stakeholders in managing corporate social responsibility.Business Ethics: A European Review, 15(4), pp.339-351. Rajablu, M., Hamdi, S., Marthandan, G. and Yusoff, W. (2017). Managing for stakeholders: introducing stakeholder metrics-integrated model to lead project ethics and success.International Journal of Project Organisation and Management, 9(1), p.31. Saleh, I. and Khine, M. (2012).Practitioner Research in Teacher Education. Frankfurt: Lang, Peter, GmbH, Internationaler Verlag der Wissenschaften. Solmon, L., Agam, K. and Priagula, C. (2007).How stakeholders can support teacher quality. Charlotte, N.C.: IAP. Ursula Huws (2016). Logged labour: a new paradigm of work organisation?.Work Organisation, Labour Globalisation, 10(1), p.7. Wan Yusoff, W., Hamdi, S., Marthandan, G. and Rajablu, M. (2017). Managing for stakeholders: introducing stakeholder metrics-integrated model to lead project ethics and success.International Journal of Project Organisation and Management, 9(1), p.31.

The Theme Of Revenge In Othello Essays - Othello

The Theme of Revenge in Othello Revenge is a constant theme throughout the play Othello. It is portrayed through the character Iago. Iago is determined to destroy Othello and his loved ones. This retribution is a result of Othello promoting Cassio to the position of lieutenant. The theme of revenge is the motivation of Iago's hatred toward Othello. In the beginning of the play, Iago feels betrayed by his good friend, Othello. Through many years of loyalty and service Iago is "[i]n personal suit to make [himself] [Othello's] lieutenant"(39). When Othello has to choose his lieutenant, he appoints Cassio. Iago feels hurt and betrayed, and realizes "there [is] no remedy"(40) except for revenge. He ". . . hate[s] the Moor . . . "(63) and comes to the conclusion that " . . . nothing can or shall content [his] soul [t]ill [he is] evened with [Othello] . . . "(76). In an attempt for revenge, Iago publically humiliates Brabantio at Othello's expense. In the middle of the night, Iago calls outside Brabantio's house to inform him that his daughter, Desdemona has run away and eloped with Othello. Coming from two different backgrounds, Desdemona's father takes offense to their interracial marriage. This demeans Othello and causes him to prove to Brabantio that he did not use any witchcraft or black magic to win Desdemona's heart. When Desdemona professes her true love for Othello, her father disowns her. Iago's first attempt to destroy Othello is successful, yet he still craves revenge. He devises a plan to destroy Othello. He wants to make Othello believe that Cassio is having an affair with his wife Desdemona. This will cause Othello to regret appointing Cassio as his lieutenant and simultaneously destroy Othello's life. He knows that he "must bring this monstrous birth to the world's light"(64) if he wants to avenge Othello's betrayal. Iago is successful in convincing Othello that his wife is unfaithful. Outraged, Othello murders Desdemona. Immediately after, Emilia, Iago's wife and Desdemona's "mistress"(156), explains to Othello that her husband has been lying to him and Desdemona had been faithful. Iago then murders Emilia. Iago succeeds in destroying Othello's life as well as his own. In summation, Iago consumes his life with hatred and vengeance. Revenge is one of the main themes in this play. It drives Iago to do many irrational things and destroys Iago's friendship with Othello, the love Desdemona and Othello shared, and the trust between Cassio and Othello. The need for revenge is part of human nature, but if it is blown out of proportion, it can have devastating effects.

Marketing and Samsung Electronics Samsung Essays

Marketing and Samsung Electronics Samsung Essays Marketing and Samsung Electronics Samsung Essay Marketing and Samsung Electronics Samsung Essay Planning Dream Home road shows. Expanding its sales network. Revamping sales infrastructure. Samsung Marketing Academy  ± set up to train renting sales force and shop demonstrators. Core value: Approach market through technology and design leadership. Launching hi-tech and contemporary products with hazel and speed. Target is not only number driven but also about acquiring and retaining customers. Created a Unique Brand Image for itself as a high end value driven brand. The Samsung Marketing Academy Approach market through technology and design leadership: a slow process. Not targeting the mass market Not spreading the brand all over India OPPORTUNITIES LAG: its slowing down and has not had any product innovation in the last 6-8 months. 6th Indian Mass Market. The high end value driven proposition helps increase the Market Share. Samsung is well known for it product differentiation THREATS Animal Mass Market may De captured Day a rival company, LAG, Oneida, Evidence;etc. The consumer durable industry is not in the best of health. Due to increased price of inputs and continuing price erosion there is downtrend in the consumer durables market. Increased emergence of modern retail chains- a comprehensible as Samsung is investing in building a retail network across the country Any Queries (Everyones invited) THANK YOU

Statement of Research Gaps Essay Example | Topics and Well Written Essays - 750 words

Statement of Research Gaps - Essay Example Researchers sought to advise legislators but other scholars argued that the effort to redirect the leaders were futile as legislators ignored results that they attained. Researchers have conducted more over the years to determine its successes, if any and its failures. Some have even gone further to give possible recommendations for making the Act better so that it can avail students with adequate education for which it was to avail in the first place. However, further research is needed in some specific areas as some of the issues do not have enough insight whereas others leave readers with unanswered questions. NCLB does not support public schools only. The statute also supports independent charter schools in their growth through funding some children programs in privately owned schools as well as protecting home schooling parents. However, no studies analyze the effects of the Act on the performance of children in privately owned schools or the home schooled children. This is one gap in the studies conducted on the No Child Left Behind Act. All the researchers have for sometime have sought answers regarding how the Act can be improved or restructured. However, no researcher has conducted a study to find the cause of the problems at the ground. This is because researches so far conducted for sometime not contend the curriculum has dwindled to the extent of cheating turning to be extremely extensive besides help granted to schools being minimal. Simply restructuring the Act cannot solve all this, which is another gap characterizing NCLB. Most studies proved NCLB renders some beneficial elements for improving its worthiness in terms of learning in schools. A notable benefit embrace both teachers as well as administrators can adequately appraise critical gaps in performance amid groups of students. However, it was evident that researchers have conducted studies on children from different economic backgrounds and

Gustave Courbet Essay Example | Topics and Well Written Essays - 1250 words

Gustave Courbet - Essay Example The Artist’s Studio (also known as L’Atelier du Peintre) is also one of his famous paintings that he did in the early years of his realist experiments. After the completion of the painting in 1855, Courbet subtitled the painting as ‘A True Allegory Concerning Seven Years of My Artistic Life’. The painting is a portrayal of an artist’s studio wherein the working artist is surrounded by many people. In the painting, Courbet appears as the key figure in the center, sitting with his canvas and painting a landscape. The studio is filled with many other people metaphorically used by Courbet as the people; some who have had least interest in what he was doing whereas some who appreciated and commended his new style of painting. â€Å"The composition comprises roughly thirty figures, divided, to a casual glance, into three or more distinct groups: on the left, an assortment of figures, who until recently have been seen representing various general types rat her than specific individuals †¦Ã¢â‚¬ ¦ on the right, a number of people who for the most part are identifiable as friends and supporters of the artist, †¦. and, in the middle of the canvas, Courbet himself sitting painting a landscape under the attended gazes of a naked woman and a peasant boy.† A boy accompanied by a playful cat, stands very near to the canvas and overlooks innocently as the artist is occupied in painting. An unclad female, which is a celebrated subject in the romanticist painting, also stands by the backside of the painter and looks. while Courbet is involved in painting. Towards farther left, a group of men sit with little interest in what the artist is doing, they seem to be occupied in their own activities. Whereas on the farther right, a lady accompanied by other people, interestingly look at his work as if they are appreciating the skills and the ideas of the artist. In the painting, the artist has represented all the classes of people; the l ower, middle and the upper class. The figures represented in the painting metaphorically represent different people whom Courbet has encountered and who in one way or the other, have influenced the intellectual being of Courbet as an artist. The artist attempts to shows the intellectual and physical transition of his studio and in brief he describe how has he been treated by people in general during the seven years of experimentation with realist painting. Some have been indifferent

Designing a Wellness Program Essay Example for Free

Designing a Wellness Program Essay 1.When a health promotion specialist begins the task of designing a wellness program the first and most important step is performing a needs assessment. An important part of the needs assessment is collecting data. There are two main types of data. One is primary data. This is data that you obtain yourself from the population you intend to serve. Examples of primary data are: administer surveys by written or electronic questionnaires, telephone interviews, electronic interviews, face-to-face interviews, Delphi technique, community forums, focus groups, observation, and self assessments. This data is current and straight from the target population with specific information to answer planner’s questions. Negatives for this type of data mainly includes: cost, time, manpower. All of these methods of collecting primary data have their own unique advantages and disadvantages. However, one must examine the intangibles that are associated with each method on an individual program by program basis (McKenzie, Neiger, Thackeray, 2009). The second form of data one may obtain is termed secondary data. This is data that has already been obtained by someone else and is readily available. Sources include governmental agencies, nongovernmental agencies and organizations, and data available in the literature. Examples of governmental source data from the CDC, FDA, and others would be: census data, health and vital statistics, behavioral risk factors, and cancer statistics. Nongovernmental sources like the American Cancer Society, the American Heart Association, and others can offer information and statistics on topics such as: cancer, heart disease, lung disease, stroke, and many more. Data from literature sources that are peer-reviewed such as Medline and ETHXWeb can be valuable tools to help identify the needs of one’s specific population. This data is generally inexpensive, easier to obtain, usually summarized, and requires less resources to collect. The largest negative to this data is it is not specifically from the target population and therefore might not be applicable one’s target population. How the data was obtained, from whom it was obtained, and a number of other variables can change how valuable data may be for one’s specific target population. Secondary data can also be a great source to help one construct survey instruments to obtain similar data that is straight from your target population (McKenzie, Neiger, Thackeray, 2009). 2.After working for 16 years I’ve come to the conclusion that most of my colleagues and myself have fallen into two categories, overweight or obese. Unfortunately this is a statewide and a national problem. My solution is to start a walking campaign for TCC employees that will help fight obesity. The first step would be to perform a needs assessment to see if there is an actual obesity problem at my college. This would entail identifying types of information that might help me answer the question of obesity at TCC. My first action would be to contact the person in charge of employee health at TCC and see if there is any secondary data collected from the employees that would be useful for this endeavor or to see if anything similar has ever been attempted at TCC. I would also perform a literature search on walking programs and obesity. Another source of secondary data might include health screenings or other health information obtained from TCC employees. Of course this could be a problem in regards to Health Information Portability and Accountability Act (HIPPA). Other secondary sources that could be utilized are: the Tarrant County Public Health, Texas Department of State Health Services, Centers for Disease Control and Prevention, and Healthy People.gov. All secondary data would need to be reviewed for its usefulness and how current the information is that would be utilized. Primary data would allow me to collect current data from the target population. Primary data could be collected by internet surveys, mailing surveys, telephone surveys, and organizing focus groups (Fitzhugh, 2012). The next step would be how to collect the data for the assessment. My first action would to ask some colleagues for assistance. We would then break up the work of obtaining the secondary data via the internet and making some phone calls to key personnel to see what data was available. We would obtain all the data we could from the secondary data sources stated prior. In addition, with the college’s approval, I would send out at a Health Risk Appraisal (HRA) survey via e-mail through the college’s mailing system. If needed, I would use the intercampus mail system to send out the HRA survey. I would also organize focus groups to obtain more primary data. And most importantly I would obtain information from the leaders at TCC via surveys or interviews (Fitzhugh, 2012). The third step would be the actual collection of the data. This would take organization, effort, and time. I would first need to gain approval from my superiors at the college to get time off, obtain staff, and obtain funds to collect the data. Obtaining staff might be achieved through volunteerism. Volunteers would not only assist in collecting the data, but would aid in entering and managing data. Funds might be granted from the leaders at the college from various funding sources or even from the county or state levels (Fitzhugh, 2012). The fourth step would involve analyzing the data to profile the actual needs of the TCC employees. For my program the data would need to show that there is a weight problem and that lack of exercise is a key element that could help address this health issue. This would involve organizing the data and comparing our population to the region, state, and even national levels. This would also include both qualitative and quantitative analysis of the data obtained where reliability and validity would be assessed (Fitzhugh, 2012). The last step would be to prioritize and validate the needs of TCC employees. We could perform this by ranking the health issues in order of importance as reported. We could establish a Basic Priority Rating (BPR) which takes into account the size of the problem, seriousness of the problem, effectiveness of possible interventions, and lastly is the intervention doable. One additional method would be to take the data back to a focus group or advisory panel and prioritize by importance and potential for change. Through these processes we may find that there are other larger concerns for TCC employees. One could waste a lot of time, effort, and funds if a proper and thorough assessment is not completed prior to initiating a health promotion program (Fitzhugh, 2012). References Fitzhugh, E. C. (2012). mms://mediasrv1.ccs.ua.edu/CCS-AO2/HHE667-2/module4/667_Video_8.wmv McKenzie, J. F., Neiger, B. L., Thackeray, R. (2009). Planning, implementing, and evaluating health promotion programs: A primer (5th ed.). San Francisco: Benjamin Cummings.

Essay --

2.1. Role of Demographics in Plastic Card Usage However, much of the literature has been focussing on demographic factors as significant variables in selection and usage of payment mode. In Singapore, Gan and Maysami (2006) found that credit card selection is based on the convenience, economic, and protection. On the other hand, factors like travel convenience and reputation of the card are less important in credit card selection in Singapore. By analyzing the demographic factors, researcher found that the people with better education and high income give less importance to economic-promotional factor while choosing the credit card. Old age and married people give more weightage to convenience protection, while Singaporean males give more value economic factor and females give value to promotion. Additionally, other researchers have examined the effect of demographic variables on the adoption of alternative payment options. Borzekowski, Kiser and Ahmed (2006) analyzed data from 800 individuals, and found that debit card usage is d ecreased with age and increased with education. Moreover, the usage is more common in women than men. In addition to this, research also revealed that individuals have a tendency to increase the usage of debit cards when they expect financial stress in the future. A study, based on Krishnagari India, found that issuance of credit card has increased during past five years and majority of sampled credit card holders have positive attitude toward the credit cards. Reasons for this positive attitude are availability of funds in emergency through credit card and shopping without paying cash. Demographic variables that significantly affect the attitude of credit card holders are family income of credit card hol... ...rnational students owe on all their credit cards, whereas, it does have significant positive impact on number of credit cards international students have. Moreover, country of origin does not have significant effect on credit card ownership or number of credit cards, but it does have effect on outstanding balances international students owe on all their credit cards. Also, Themba and Tumedi (2012) focused on the credit card ownership and usage in Botswana, and their association with demographics and attitude towards debt. The consequences of the study discovered that those who own more cards are more likely not to pay their outstanding balances in full. Results also showed that only age and gender seem to be significantly related to attitude towards debt where the youth and females are more likely than other demographic groups to have negative attitude towards debt.

Comm 287 Study Guide

COMM 287 ADVERTSING AS SOCIAL COMMUNICATION STUDY GUIDE 1 Questions for â€Å"New Branded World† by Naomi Klein â€Å"On Advertising: Sut Jhally vs. James Twitchell† â€Å"Advertising as Religion† by Sut Jhally Film: No Logo Film: The Diamond Empire Naomi Klein: New Branded World 1. What idea was the gospel of the machine age? Bolstering ones brand name was important 2. What consensus emerged about corporations in the 1980’s? Corporations were bloated, oversized, owned too much, employed too many people, and were weighed down with too many things 3. What race were new companies such as Nike and Microsoft competing in?A race to own the least and employ the fewest people rivaling the traditional all American manufacturers’ for market share. hey claimed that producing goods was only part of their operations 4. What tools and materials are needed for creating a brand? brand extensions, continuously renewed imagery for marketing and, most of all, fresh n ew spaces to disseminate the brand's idea of itself 5. What is the difference between the brand and the advertisement? Advertising any given product is only one part of branding's grand plan, as are sponsorship and logo licensing.Think of the brand as the core meaning of the modem corporation, and of the advertisement as one vehicle used to convey that meaning to the world. 6. What was the first function of branding? The first task of branding was to bestow proper names on generic goods such as sugar, flour, soap and cereal 7. According to adman Bruce Barton what was the role of advertising? In 1923 Barton said that the role of advertising was to help corporations find their soul. The son of a preacher, he drew on his religious upbringing for plifting messages: â€Å"I like to think of advertising as something big, something splendid, something which goes deep down into an institution and gets hold of the soul of it. †¦ Institutions have souls, just as men and nations have sou ls† 8. Where did the search for the true meaning of the brand take the agencies? The search for the true meaning of brands – or the â€Å"brand essence,† as it is often called – gradually took the agencies away from individual products and their attributes and toward a psychological/anthropological examination of what brands mean to the culture and to people's lives. 9.Why was the purchase of Kraft by Phillip Morris spectacular news for the ad world? This was spectacular news for the ad world, which was now able to make the claim that advertising spending was more than just a sales strategy: it was an investment in cold hard equity. The more you spend, the more your company is worth. 10. What did the radical shift in corporate philosophy towards the value of branding send manufactures to engage in? Increased advertising 11. What does David Lubars call consumers? David Lubars, a senior ad executive in the Omnicom Group, explains the industry's guiding princ iple with more candor than most.Consumers, he says, â€Å"are like roaches – you spray them and spray them and they get immune after a while. † 12. What is the â€Å"experiential communication† industry? A $30 billion bill industry. It is the staging of such branded pieces of corporate performance art and more. (ads on park benches, sidewalks, phone calls) 13. What happened on â€Å"Marlboro Friday†? it refers to a sudden announcement from Philip Morris that it would slash the price of Marlboro cigarettes by 20 percent in an attempt to compete with bargain brands that were eating into its market. 14.What was â€Å"Marlboro Friday† a culmination of? it was the culmination of years of escalating anxiety in the face of some rather dramatic shifts in consumer habits that were seen to be eroding the market share of household-name brands, from Tide to Kraft. 15. What happened to corporate strategy as a result of the bargain craze of the early nineties? A dvertising spending went down. Many decided to put their money into promotions such as giveaways, contests, in-store displays and (like Marlboro) price reductions The bargain craze of the early nineties shook the name brands to their core.Suddenly it seemed smarter to put resources into price reductions and other incentives than into fabulously expensive ad campaigns. 16. According to the agencies what would competing on the basis of real value lead to? Stooping to compete on the basis of real value, the agencies ominously warned, would spell not just the death of the brand, but corporate death as well. 17. How did companies such as Coke, Pepsi, McDonald’s, Burger King and Disney respond to the brand crisis? And when the brands crashed, these companies didn't even notice – they were branded to the bone. They always understood that they were selling brands before product.They had their eyes fixed on global expansion. 18. How did The Body Shop and Starbucks foster powerf ul brand identities? What the success of both the Body Shop and Starbucks showed was how far the branding project had come in moving beyond splashing one's logo on a billboard. Here were two companies that had fostered powerful identities by making their brand concept into a virus and sending it out into the culture via a variety of channels: cultural sponsorship, political controversy, the consumer experience and brand extensions. 19. According to Scott Bedbury what must brands establish?Emotional ties because there’s no difference between products 20. What is the difference between advertising and branding? Advertising is about hawking product. Branding, in its truest and most advanced incarnations, is about corporate transcendence. 21. What was the new consensus that developed as a result of the success of the brand builders? The brand builders conquered and a new consensus was born: the products that will flourish in the future will be the ones presented not as â€Å"com modities† but as concepts: the brand as experience, as lifestyle. 22. How do brands present themselves on-line?It is on-line that the purest brands are being built: liberated from the realworld burdens of stores and product manufacturing, these brands are free to soar, less as the disseminators of goods or services than as collective hallucinations. . 23. How does Tom Peters separate types of companies? The top half – Coca-Cola, Microsoft, Disney, and so on – are pure ‘players' in brainware. The bottom half [Ford and GM] are still lumpy-object purveyors, though automobiles are much ‘smarter' than they used to be,† Peters writes in The Circle of Innovation (1997), an ode to the power of marketing over production. 24.In the new context how did ad agencies present themselves to their clients? 25. What does Phil Knight think Nike’s mission is? its mission is not to sell shoes but to â€Å"enhance people's lives through sports and fitnessâ₠¬  and to keep â€Å"the magic of sports alive. † 26. According to John Hegarty, what is Polaroid? â€Å"Polaroid's problem,† diagnosed the chairman of its advertising agency, John Hegarty, â€Å"was that they kept thinking of themselves as a camera. But the ‘[brand] vision' process taught us something: Polaroid is not a camera – it's a social lubricant. † 27. How does Tibor Kalman sum up the shifting role of the brand? The original notion of the brand was quality, but now brand is a stylistic badge of courage. † 28. According to Richard Branson, what do you build brands around? The idea, he explains, is to â€Å"build brands not around products but around reputation. 29. What is Tommy Hilfiger in the business of? Tommy Hilfiger, meanwhile, is less in the business of manufacturing clothes than he is in the business of signing his name. The entire company is run through licensing agreements. 30. According to Paul Otellini, how is Intel like C oke? Paul S. Otellini, replied that lntel is â€Å"like Coke.One brand, many different products. † 31. According to Sam Hill, Jack McGrath and Sandeep Dayal what can also be branded? â€Å"Based on extensive research, we would argue that you can indeed brand not only sand, but also wheat, beef, brick, metals, concrete, chemicals, corn grits and an endless variety of commodities traditionally considered immune to the process. † â€Å"On Advertising† Sut Jhally vs James Twirchell 1. As a social scientist, what question is Jhally interested in? As a social scientist, I am interested in the question of determination– what structures the world and how we live in it. . What is Marx’s aphorism that Jhally works with? I work with Marx's aphorism: philosophers help us understand the world, but the point is to change it. 3. What was Twitchell amazed by in terms of what his students knew? I was amazed by how little my students knew about literature compared t o advertising. 4. What about the material world interests Twitchell? I'm interested in why the material world has been so overlooked. Why has it been so denigrated? Why are we convinced that happiness can't come from it? 5. Why is Jhally interested in advertising, coming out of the Marxist tradition?The reason I am interested in advertising, coming out of that tradition, is that advertising links those two things together. It allows us to speak about both the material world and the world of symbolism and culture. 6. What is Jhally’s view driven by? Political factors not moral ones 7. What according to Jhally, have advertisers realized since the 1920s? They've realized since the 1920s that things don't make people happy, that what drives people is a social life. 8. Why doesn’t Jhally agree with Twitchell, when he (Twitchell) says that advertisers are delivering to people what they want?Advertisers are delivering images of what people say they want connected to the thing s advertisers sell. 9. What vision does Jhally see in advertising? A vision of socialism 10. Why does Twitchell think advertising excludes communal desires? because they are not as high on most people's agendas as they are for those of us in our fifties. Maybe most people are not as interested in the things we say we are interested in such as family and community. Maybe they are more interested in individual happiness. 11. Why doesn’t Jhally think that we can accept that advertisers reflect people’s real needs and desires?Advertising dominates so much that it leaves little room for alternate vision 12. According to Jhally, where is the only place in the culture where there is still independent thinking going on? The academy (universities) 13. Why does Jhally think that students do not follow through on the politics they really believe in once they leave higher education? When they leave school, they have a lot of debt that they have to do whatever they can to make mone y. 14. Why does Jhally disagree with Twitchell’s claim that the media system reflects most people’s ideas and desires? It has to do with access, not ideas.Everything is dependent on ad revenues, rather than public service. 15. How do Jhally and Twitchell disagree when it comes to the question of power? Jhally: Power is coming from the outside in. As if these corporate interests are over there doing things to us. Twitchell: ads are the articulated will of consumers rather than the air pumped out by commercial interests. 16. Why does Twitchell think people buy diamonds when they know them to be worthless? The need to make ceremony, to fetishize moments of great anxiety 17. According to Jhally, what does the diamond example point to?It points to how ads work (by reaching to human needs) capitalism works because it talks about real needs that drive people. 18. According to Jhally what is real and false about advertising? Real: its appeals False: the answers it provides to those appeals 19. According to Jhally, why is happiness a zero-sum game? Because although things are connected to happiness, it is always in a relative state ( in terms of what other people also have at that time. 20. What does Marx say about people making history â€Å"people make their own history/meaning, but not in conditions of their own choosing† 1. According to Jhally, what happens when you look at only one side of Marx’s aphorism on making history? You get a distorted view 22. According to Jhally, why did the Soviet Union fall apart? No one believed in it. They could see images of an alternative coming out of the west. 23. Why does Twitchell think advertising is not a trick? Because he sees trickery not as them pulling a trick on us but us actively collaborating in the process 24. What is Twitchell’s view of morality in advertising? It doesn’t figure into it. Ad has 1 moral value: Buy Stuff.Billboards ( immoral. The application of moral concerns t o ads is feckless. 25. According to Jhally, what is the last way you should evaluate advertising? Whether advertising is telling the truth or not. There is nothing to evaluate in ads. 26. What does Twitchell think people are after in advertising? These patterns that have to so with belonging, with ordering, with making sense 27. How does Twitchell answer the question of whether advertising is art? Art is whatever he says it is. Art= what people who teach literature, art, run galleries, edit magazines say it is. 28.Where does Twitchell see power emanating from in religion? The congregation behind the pulpit (supermarket arises) Sut Jhally â€Å"Advertising as Religion: The Dialectic of Technology and Magic† 1. What secret did capitalism discover that previous modes of production had not? (p. 218) capitalism discovered the â€Å"secret† of material production and proceeded to install it as its central and defining activity 2. In older non-market societies how could we ch aracterize people’s relationships with goods? (p. 219) A much more direct connection between the 2. people produced the goods the consumed for the most part. . What feature of goods did Marx recognize and install into his methodological framework? (p. 219) Goods are communicators of social relations 4. Why did Marx start his analysis with the Commodity? (p. 219) Because if one could understand how the community was produced, exchanged and consumed, then one would have the basis of an understanding of the entire system of capitalist relations 5. What happens to the real meaning of goods in capitalist production and consumption? (p. 220) 6. What does T. Jackson Lears argue about the early years of the 20th century (p. 220) That â€Å"feeling† replaced information . What had happened to the quest for health by the 20th century (p. 220) It had become almost entirely a secular process -advertisers picked up on these exploited emotional needs 8. How does advertising resemble the therapeutic world? (p. 221) All overarching structures of meaning had collapsed 9. In the consumer society what takes over the functions of traditional culture? (p. 221) The market place and consumption 10. What is the function of advertising with regard to the relation between object and producer? (p. 221) To refill the emptied commodity with meaning –ads ( initial emptying out 11.In the stage of Idolatry how does the consumer society respond to the appearance of the â€Å"immense collection of commodities† (p. 222) Celebratory mode: celebrate the great productive capacities of industrial society as reflected in products 12. What are the early stages of national advertising characterized by? (p. 222) Products are dominant/transcendent/ awesome 13. What strategy did advertisers use to call forth a religious experience with objects? (p. 223) -visual cliches: vague forms of sacred symbolism -transformed products into a surrogate trigger 14. How does advertising deve lop in the stage of Iconology? (p. 23) -moves from the worship of commodities to their meaning within a social context. Products + People = embodiment of social values ( ads are meaning-bared 15. In the stage of Narcissism how is the power of the product predominantly manifested? (p. 223-4) Through the strategy of â€Å"Black Magic† people undergo physical transformations or the commodity can be used to entrance/enrapture other ppl. 16. In the stage of Totemism, what do goods take the place of? (p. 224) Natural species 17. In the contemporary marketplace how is the person-object relationship articulated? (p. 224) Psychologically, physically, socially 8. How does advertising reflect the world that Marx described as characteristic of capitalism? (p. 224) A place of magic and fetishism ( goods are autonomous, they are in relationships with each other and where they appear in â€Å"fantastic forms† (with humans) 19. What is the real function of advertising if not to give p eople information? (p. 225) To make people feel good 20. What is advertising a secular version of and why? (p. 225) God. They can â€Å"satisfy† us and â€Å"justify† our choices 21. What two gospels does John Kavanaugh identify? (p. 226) Commodity form Personal form 22.At what level does advertising as a religion operate? (p. 226) Mundane, everyday level 23. What kind of religion can advertising be compared to? (p. 227) 19th century west Africa tribes ( Fetishism 24. According to Raymond Williams, what choice does modern advertising obscure? (p. 228) The choice between man as consumer and man as user 25. In the world of advertising the spirits of what invade the commodity and supply its power? (p. 229) The spirits of technology Film: No Logo 1. What did the new political movement identified by Klein in the mid 1990s take issue with? The growing power of multinational corps . What fundamental shift in marketing thought is reflected by â€Å"lifestyle branding†? Management babble ( if companies wanted success, their true product was their idea, not products 3. What does this fundamental shift explain? New forms of marketing, assault on public sphere, less choice -hearing more about the quality of work 4. What was the function of the first brands? Comfort and personal relationships 5. What does Klein mean by â€Å"brand tribes† Sell lifestyles ( ex. â€Å"nike type of person† 6. What idea did Coke sell in the 60s? Peace and love, youth and lifestyle 7. What did Disney sell? The American Dream 8.What does Nike sell? The nature of sport, athletic ability of star athletes 9. How does the new marketing approach differ from the old one? NEW: goes out into the culture and actually sees where people are using products 10. What is distinctive about the town Celebration? Created by Disney ( reps the American Dream Worlds first branded town ( no brands there 11. How does the colonization of public space pose a fundamental threat to democ racy? No choice anymore ( ads are EVERYWHERE –lost the idea of the public 12. How are shopping malls a striking example of this danger? They are private but designed to mimic a town square 3. What is different about the contemporary power of corporations than previously? -corps are on private property ( no freedom of speech and expression – they decide what to put in their stores ( they decide who makes money 14. How does Walmart’s â€Å"family values† brand identity clash with free speech? Lyrics, pics on magazines, etc. ( don’t fit their image 15. What do companies now see as their primary role? Producing brands and image meaning (logos) 16. How does a Nike sneaker get produced and by whom? Broker in hong kong send them to factories and contractors to find the cheapest place 17.What is the â€Å"Nike paradigm†? Finding cheapest places for the production and paying low wages 18. How are wages kept low by companies? Tightly controlling a wor k force (no unions) 19. What are export processing zones? Industrial parks (produces goods for our exploits) 20. Why is the work force in free trade zones largely young and female? They come from provinces and women are easier to control 21. What contradicts the much heralded claim that globalization will lead to development in poor countries? Labor is cheaper out east and they pay very little 22. How is the Nike example a case study in worker abuse?Countries began competing to see who could abuse their workers more 23. When companies decide to build the brand, what is at the cost of? Company sells off factories 24. How are American and European workers casualties of globalization and the Nike paradigm? People who had steady jobs lost them 25. What are McJobs? People who sell products for mega jobs, not real ones 26. Who are the two biggest employers in the U. S. Wal-mart and man power 27. How can a shoe tell the story of globalization It was produces all over the world 28. What are brand-based investigative activities?Campaigns look behind the brand to see how products are produced 29. What have become the most visible targets of globalization? Brands produced globally (china, korea, etc) 30. What is the line of riot cops guarding a McDonalds or a Starbucks symbolic of? They’re guarding the â€Å"entry point to globalization† 31. How can you shop ethically in this context? Support businesses that are ethical, buy in bulk as a school m become apart of the global movement 32. If you keep following the logos, where do you end up? Doorstep of the institutions that are writing the rules of global trade 33.What is being articulated by the street protests outside the meetings of the global financial institutions ? Reclaiming the public ( â€Å"the world isn’t for sale† 34. What forms can anti-corporate activism take? Culture jamming, ad busting (climbing on a billboard) Questions on film: THE DIAMOND EMPIRE 1. What did Edward Epstein disc over is the real business of the diamond industry? RESTRICTING what people knew/got 2. Why can’t DeBeers operate legally in the United States? Because it is a monopoly 3. According to Thomas Helsby, what makes the diamond cartel different from other cartels?It is controlled by a single company (which is owned by Anglo-Americans which is owned by DeBeers) Interlocking ownership 4. What makes DeBeers monopoly of diamonds an astonishing feat? Supply of diamonds is plentiful and abundant 5. What threat did Ernest Oppenheimer make to become Chairman of DeBeers? He would flood the world market with diamonds 6. What did a DeBeers mining engineer warn of in 1930? The diamond monopoly is dependent on the fact that the general public believes diamonds are rare 7. What was the simplest answer to the potential threat posed by small diamond mines? To buy them out 8.How does Foudad Kamil describe the operation that he ran for DeBeers when investigating unlicensed diamond dealing and smuggl ing Terrorist groups, black market. Broke the law, beatings, punishments, kidnapped, took them as prisoners. Buying offices in jungles 9. The rise of what presented a new challenge to the diamond cartel? The rise of African Nationalism (1960) 10. What did DeBeers do when Mobutu Sese Seke emerged as the dictator of Zaire? Send in American businessman, Templesman. Attempt to mend relations with Mobutu regime. 11. What term is used to describe how the Mobutu regime operated in regard to atural resources such as diamonds? Cliptocracy ( organizing principle is one of theft 12. What did Debeers do to keep diamonds from Angola from flooding the market and depressing prices? Spent $1/2 billion†¦regulated diamond mining 13. According to Edward Epstein, what is DeBeers objective when mines are discovered in â€Å"inconvenient† places? Prevent mines from being developed that are outside their control and come up with ways to prevent these diamonds from reaching the market. 14. What is Ernest Oppenheimer alleged to have done in regards to the diamond mine in Murfreesboro in Arkansas?Illegally influenced the closing of the mine to keep diamonds off the market 15. What was DeBeers response when American strategists wanted industrial diamonds during the Second World War for the production of weapons? DeBeers hesitated ( they denied US free access to industrial diamonds 16. Who was DeBeers alleged to have supplied diamonds to during the Second World War? Hitler , Germany 17. What did an investigation by the Justice Department conclude about the DeBeers actions with regard to the industrial diamonds it did provide to the Unites States during the war? DeBeers overcharged US 18.What did DeBeers wartime advertising appeal to? American Patriotism ( Paid for mining which produces diamonds we need to win war 19. According to Edward Epstein, what was the major way that DeBeers wanted diamonds to be introduced when scenes were written into the movies? In a way that was con sidered favorable ( man had to surprise woman and present her with a diamond 20. What did the British royal family become in regards to DeBeers? Sales agents 21. What fear did the slogan â€Å"a diamond is forever† arise out of? Fear that sales would be cut if second hand jewelry was put out in the market 22.According to DeBeers message to its dealers, what is its goal? Convince consumer to buy diamonds for every romantic milestone (cultural imperative) 23. How did DeBeers respond to the discovery of diamond mines in Siberia? did business with Russians 24. What does Thomas Helsby think is amusing about the eternity ring? Filled with stones from Siberia 25. Who comprises a significant part of the Indian labor pool that cuts small diamonds? 750,000 cutters 100,000 children under 13 26. What have Indian diamonds made possible? Low price jewelry 27. How did DeBeers respond to the discovery of a diamond mine in Australia?Mobilized threatened to reduce prices 28. According to Walte r Adams, what does the Sherman Act say? As long as you have enough competitors and act independently public interest will be protected. 29. According to DeBeers executives, what is the easiest airport in the United States to use if you need to leave the country when a subpoena is issued? Chicago O’Hara’s Airport 30. According to Edward Russell what did his boss at GE tell him about competing with DeBeers in the gem market? We won’ t compete with DeBeers 31. What evidence does Edward Russell give for his belief that GE is involved in a cartel with DeBeers?After he was terminated, identical price increase was implemented 32. While Harry Oppenheimer has criticized the apartheid system in South Africa, why does Duncan Hines think he is not being genuine? He claims he opposes the apartheid system, but yet he makes money from it 33. How did DeBeers create a mining workforce from black people living on the land? Unskilled workers ( they forced them off the land by enfo rcing taxes the black people didn’t have cash so they had to work in mines to pay the taxes 34. What are working conditions like for the miners in South Africa? Long hours, not much to eat, harsh weather conditions 5. How did the revulsion of the world to the brutality of apartheid contribute to the growth of the Oppenheimers’ power within South Africa? Investors withdrew investments, international companies in South Africa got out of the country 36. What may be the cartel’s greatest accomplishment? Transformed the illusion that diamonds are valuable into a reality 37. Why is the diamond deception not a one-person play? Deceiver and deceived . The person who is deceived plays a part in the deception as well. It’s future rests in all of the people who believe its myths and carry on the value.

Donald Duck - 2317 Words

Who is Donald Duck? Full Name: Donald Fauntleroy Duck Birthdate: Egg hatched June 9, 1934 (Egg laid Friday, March 13, 1934) Besides in my opinon, being the greatest cartoon character ever, Donald is the one in the little blue suit that is more often in a rage than not. His personality shows through actions. He gives new meaning to the phrase: Actions speak louder than words. His lines are few and almost indecipherable, forcing his actions to speak the volumeof his parts. His personality makes his character almost unpredictable and yet so predictable. One can almost guarantee a rise in temper, but why? Well just have to wait and see. More About Who Donald Duck is Whenever the corners of Donald Ducks eyebrows†¦show more content†¦Why? Because he is the perfect epitome of so many human characteristics: pest or not, he is just right. As Helen G Thompson put it in her 1935 Stage article, I wouldnt change him - not one little cross-eyed quack. She added a piece of fine poetry: Im stuck On Donald Duck GENUS PEDIGREE: Duckbill KNOWN ALIASES: Don; Donald Fauntleroy Duck; SuperDuck; the Masked Mallard. KNOWN RELATIVES: $crooge McDuck, Ludwig von Drake; Rumpus McFowl (uncles); Huey, Dewey Louie (nephews); Della (sister); Gus Goose, Fred Duck, Gladstone Gander, Fethry Duck (cousins); Quackmore (father); Hortense (mother); Andold Temerary (medieval ancestor a.k.a. Wild Duck, and his ladylove, Aydis); Cornelius Coot (founder of Duckburg; great-great-grandfather); Humperdink Duck (a.k.a. Grandpa Duck); Elvira Coot (a.k.a. Grandma Duck - Duck family matriarch). KNOWN PETS: Bolivar (Bornworthy) the St. Bernard; Grand Genius III of Old Siwash the Smugsnorkle Squattie. CITIZENSHIP: Duckburg, USA KNOWN CONFIDANTS: Mickey Mouse; Daisy Duck; Goofy; Huey, Dewey Louie; Gyro Gearloose; Uncle $crooge; Cousin Gus; Grandma Duck; Admiral Grimitz; Gwumpki the Cook; Ludwig von Drake; Buzz-Buzz; Bootle Beetle. KNOWN RIVALS: Bad Pete; Neighbor J. Jones; the Claw; Gladstone Gander; KentShow MoreRelatedDisney And His Creations. â€Å"An Artist And Patriot, Walt1562 Words   |  7 Pagesgreat success was Oswald the Lucky Rabbit. Soon after Disney would break with his contract to begin producing his own films. And this is the time that Mickey Mouse began to be starred in Disney films. Eventually other characters were added like Donald Duck, Pluto, and Goofy, which only helped to increase the fame of Disney’s productions. The Great Depression harshly impacted Disney but he managed to rise above these hard times. He began to use new methods of producing his films. Through his hard workRead MoreSignificance And Effectiveness Of Disney s Wartime Propaganda2213 Words   |  9 Pagespropaganda effort, so did Disney Studios. On December 8, 1941, the day after Pearl Harbor was attacked; Disney received its first military contract. These original films were meant to be training, not propaganda , films (â€Å"Walt Disney† 61). The idea that Donald Duck could be training to be an air raid warden instead of playing poker was meant to reflect â€Å"real-life† on the screen, not necessarily persuade the public one way or the other (Shale 22). From 1941-1945 the military practically owned Disney StudiosRead MoreModern Film On Our Rational And Critical Thought Processes1372 Words   |  6 Pagesthinking skills—will afford us the opportunity to lucidly scrutinize the world. Donald Duck (Disney character) is an exemplar for comparing the different attitudes Horkheimer, Adorno, and Benjamin have towards film. For Horkheimer and Adorno, films hammer into every brain the old lesson that continuous attrition, the breaking of all individual resistance, is the condition of life in this society (Horkheimer 110). Donald Duck is an archetypal cartoon character that symbolizes the typical harassed, repressedRead MoreThe Effects Of Modern Film On Our Rational And Critical Thought Processes1395 Words   |  6 Pageswould enable us to lucidly scrutinize the world, is a future function of film. Donald Duck (Disney character) is an exemplar for comparing the different attitudes Horkheimer, Adorno, and Benjamin have towards film. For Horkheimer and Adorno, films hammer into every brain the old lesson that continuous attrition, the breaking of all individual resistance, is the condition of life in this society (110). Donald Duck is an archetypal cartoon character that symbolizes the typical harassed, repressedRead MoreEssay on Disney Goes to War: Animated Propaganda2554 Words   |  11 Pagesnot changed much in the seventy years since World War II. In the early 1940s, two thirds of Americans went to the movies every week and these moviegoers were enamored with the Disney characters (Stillich). This love affair with characters like Donald Duck and Goofy made the Disney ‘Toons effective and educational propagandists. Propaganda: A Definition The concept of film propaganda is neither new nor innovative. It is a medium that has been explored and utilized by nations around the world toRead MoreDisney Essay1411 Words   |  6 Pagesprominent in society, its impact now lives in every household, as well as a place in everyone’s soul. Behind it all is a thriving business that will out live most humans now and in the future. Steven Watts breaks it down quite simply: Mickey Mouse and Donald Duck embodied a collective desire to escape the pressures of modern life and return to childhood. (127) The escape from reality, which Disney has provided over the years, comforts people of all ages. Disney has revolutionized family entertainment,Read MoreThe American Animation Industry and Walt Disney Essay2286 Words   |  10 Pagesallies displayed as negative thing. Garcia 5 Many of Disney’s animated propaganda films included their own characters. One popular film, Donald Duck Nazi â€Å"Der Fuehrers Face†-1943 is seen as one of Disneys dark animations. Yet watching the whole video would tell you rather not. Donald Duck, a Disney character, is the main character in the film. Donald Duck is seen as a citizen of the Nazi Party rule. He wakes up to obnoxious marching band noises coming from a group of cartoony looking Nazis. HeRead MoreEssay on Dobbie the Duck768 Words   |  4 PagesOn a farm near the state of Oklahoma, there lived a little duck named Dobbles. Dobbles was the most energetic, loud, and crazy duck on the farm. The pond near the farm was his favorite place to play. He and his friends were always having fun and causing mischief at the pond. It was the perfect place to cool off during the summer. One day when Dobbles went to the pond, none of his friends were there. They met at that pond at the same time everyday, so he was very worried. Dobbles looked everywhereRead MorePolitical Election Essay1343 Words   |  6 Pages2016 was one huge political lie. Many people believed the false accusations about President Donald Trump and contestant Hillary Clinton during the election. The media took advantage of the hype around the competition and increased the debating uproars all around the United States. However, wasn’t the press always like this? Bernard Goetz shot four young black men on an express train in Manhattan on the day of December 22nd, 1984 after two of them approached Goetz asking for five dollars. After theRead MoreDonald Trump And The President Of The United States Essay1381 Words   |  6 Pages Will Donald Trump fulfill America’s request and actually â€Å"make America great again†? When friends of mine who are Trump supporters inform me tha t they support him, I don’t understand the reasons why they picture him as our future president of the united states. Donald Trump has never been an elected official. He has never been elected into an office of any kind. He’s never had to broker political compromise or gave any political speeches prior to him running for president. With no experience